NEWS
Buffy The Vampire Slayer Lives Again

DIAMOND SELECT AND MOORE ACTION COLLECTIBLES BRING BUFFY FIGURES BACK FROM THE DEAD

TIMONIUM, MD (September 4, 2003): Diamond Select Toys has signed an agreement with Moore Action Collectibles (MAC) to assist in the manufacture, marketing and distribution of the Buffy The Vampire Slayer action figures that Moore produces. This agreement benefits both companies by allowing MAC access to DST's marketing and distribution channels, while DST gets to work with MAC and Twentieth Century Fox Licensing & Merchandising (Fox L&M) on a figure line that already has a huge fan base.

The show ended last season with an incredibly successful seven-year run, much to the dismay of thousands of fans, as well as to MAC. Not wanting to risk lost sales, MAC decided to transform the existing, yet unreleased, figure sculpts into limited edition dioramas. Announcing the decision to discontinue Buffy action figures was difficult for MAC, but in the end everything worked out. Fan frenzy for the license actually increased, and Clayburn Moore, founder of Moore Action Collectibles, seized this new swell of slayer appreciation by forging a bond with Diamond Select Toys.

DST will assist in the manufacturing, marketing and distribution of figures from Buffy Series V that MAC already had sculpted. The first four figures to be released are Willow, Good Witch Willow, Dark Witch Willow, and Vampire Willow from the fan-favorite episode 'The Wish'. According to Moore, 'Willow is the anchor of the line. The character's popularity, her importance to the story, and her crossover presence between BTVS and Angel has led to the strongest demand for this character in the action figure line.'

The deal between Moore Action Collectibles and Diamond Select Toys doesn't end with the four versions of Willow. Figures of Tara, Anya, D'Hoffryn, as well as the characters announced for Angel Series II, like an all-new version of Spike, are all possible future releases from DST. 'MAC already has many sculpts for other figures done, as well as concept art for even more sculpts', states Andy Livingston, Marketing and Sales Coordinator for DST, 'as long as the fans continue to support this incredible line there's always a chance for more figures.' There will be exclusive figures available to members of the MAC fan club, and both ToyFare and Cinequest.com have signed on for their own exclusives.

ABOUT MOORE ACTION COLLECTIBLES
Moore Action Collectibles and its sister company, Moore Creations are recognized for producing some of the highest quality, and most finely detailed licensed toy and collectible merchandise in the industry.

ABOUT TWENTIETH CENTURY FOX LICENSING AND MERCHANDISING
Twentieth Century Fox Licensing and Merchandising, along with Twentieth Century Fox Home Entertainment, comprise the retail-oriented strategic alliance of Fox Consumer Products. A recognized industry leader, Twentieth Century Fox Licensing and Merchandising licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television, and Fox Broadcasting Company, as well as third party lines.

ABOUT DIAMOND SELECT TOYS
Diamond Select Toys and Collectibles, LLC was founded in 1999 by sister company Diamond Comic Distributors, Inc. Envisioned to create unique and exciting collectibles for children and adults alike, the company has licensed a variety of pop culture properties to be turned into merchandise. With partners such as Marvel Enterprises, Linsner.com, Goodtimes Entertainment, Classic Media, and Pioneer Video, Diamond Select produces a large range of products based on a wide variety of properties. Diamond Select Toys is headquartered in Timonium, Md. For more information, visit www.diamondselecttoys.com.